Wedding Planning

In a world of TikTok & IG reels, identity branding, and curated feeds, the modern wedding has evolved into something far more layered than tradition alone. For Gen Z and younger Millennials, a wedding isn't just about rings and vows — it's a public, visual, and emotional performance of love, identity, and intention. But what's really driving this need to turn personal milestones into public-facing narratives?