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SYDNEY SWANS 2025 NEW SEASON LAUNCH BRAND ACTIVATION FLOWER BAR
Project Type
Corporate Event
Brand Activation
Date
August 2025
Location
Sydney Swans HQ Moore Park
Role
Event Florist
Client
Sydney Swans AFLW
Link
For the launch of the Sydney Swans AFLW 2025 season, Fable Studio Co partnered with the club to deliver a bold and cohesive brand activation at their Moore Park headquarters. Our role as event florist was to bring the Swans’ iconic red and white identity to life through elevated floral installations that celebrated both the team’s energy and the excitement of the #CheerThis campaign.
Every design element was considered to align with the Swans’ branding—dynamic, powerful, and unmistakably Sydney. The florals created an immersive environment that not only amplified the club’s message but also engaged guests in a visually striking way, perfectly complementing the momentum of the new AFLW season.
